Hi everyone,
Whether you’re an avid baker or occasional cook, the way we find inspiration in the kitchen has changed considerably. From handwritten family recipes and well-loved cookbooks to TikTok tutorials and AI-generated meal ideas, these days a new recipe can be just a few taps away.
Lebara’s latest research found that the smartphone has become Britain’s new kitchen essential, with 72% of Brits now turning to their phones for recipes and ideas. While smartphones are changing how Britain discovers recipes, traditional cookbooks remain firmly part of the mix.
Interestingly, Gen Z are nostalgic about books, as they are the most likely to have reached for one more recently, with almost 1 in 4 (24%) cooking from a physical recipe in the past month.
So, we’d love to know, how do you find inspiration for recipes and ideas? Let us know in the comments below!
Whether you’re an avid baker or occasional cook, the way we find inspiration in the kitchen has changed considerably. From handwritten family recipes and well-loved cookbooks to TikTok tutorials and AI-generated meal ideas, these days a new recipe can be just a few taps away.
Lebara’s latest research found that the smartphone has become Britain’s new kitchen essential, with 72% of Brits now turning to their phones for recipes and ideas. While smartphones are changing how Britain discovers recipes, traditional cookbooks remain firmly part of the mix.
Interestingly, Gen Z are nostalgic about books, as they are the most likely to have reached for one more recently, with almost 1 in 4 (24%) cooking from a physical recipe in the past month.
So, we’d love to know, how do you find inspiration for recipes and ideas? Let us know in the comments below!
