Poll: What's the most important feature when buying a new phone?

Hi everyone,

When choosing a new smartphone, there are so many features to consider, and different people prioritise different features. We'd love to know what matters most to you!

Vote in the poll and tell us why you chose your answer in the comments below!

What is the single most important feature you look for in a new mobile phone?

Great thanks again

Battery capacity and internal storage alongside the availablity of having dual SIM option

Battery capacity and internal storage alongside the availablity of having dual SIM option

Value for money of course and processing ability to rival apple technology as I will not ever use an iPhone for the rest of my functioning abilities to buy and operate a smartphone out of principle because I believe that apple monopolies every opportunity to nail you without a choice to use iTunes or iPhone charger has to be Apple and I don't like that sort of entrepreneurial monopolising as android is so much more intune with what I am happy to purchase and upgrade regularly as there's choice plus freedom to swap brands if you want to without having to buy all new exclusive technology accessories